Understand how demand is developing in your market — before it shows up in pipeline
TAMtracker analyzes real company behavior across your website, ads, and CRM to show how demand is developing in your market. Ask your AI Coach what it means — and what to do about it.
Your Audience
95-5 RuleYour Audience
100%
Your TAM
~30%
Shortlist
5%
Trusted by Industry Leaders
Companies that rely on TAMtracker to understand their market
What is TAMtracker?
Most of your market is not buying today — but they will be. TAMtracker shows how demand is building over time, so you know whether your marketing is creating future pipeline.
By connecting your data sources — LinkedIn, HubSpot, Zoho, MailerLite, Google Ads, and ActiveCampaign — TAMtracker interprets real company behavior to show how demand is developing across your entire market. Not just who is active today, but how movement is building over time.
Your built-in AI Coach turns that market intelligence into direct action: weekly briefings, campaign recommendations, and outreach emails — all based on what's actually happening in your market.
Complete Market Visibility
Select up to 5,000 ICP companies from our 3.8 million company database, or import your own list. Your entire addressable market — not just the 5% that is active today.
Unified Demand Signal Tracking
Connect LinkedIn, HubSpot, Google Ads, ActiveCampaign, Zoho CRM and MailerLite. TAMtracker tracks real company behavior across every channel to show how demand is developing across your market.
Demand Signal Interpretation
Interpret company behavior to understand how demand is moving in your market. See your Demand Health score, TAM overlap, and how market momentum is building — across sectors and over time.
AI Coach — Turn Market Data Into Action
Ask your AI Coach how demand is developing in your market — and what to do about it. Get weekly briefings, campaign recommendations and outreach emails based on real market movement. Included in all plans.
Why TAM Tracking Fails
Most companies struggle with fragmented TAM data and disconnected systems, making it impossible to track market penetration effectively.
5% Focus Problem
Marketers focus only on the 5% ready-to-buy audience, missing the 95% of future potential customers.
Disconnected Data Sources
LinkedIn, HubSpot, Google Ads, ActiveCampaign, Zoho CRM, MailerLite, and website data exist in silos, preventing comprehensive audience insights and signal detection across platforms.
No TAM-Audience Visibility
Without clear TAM overlap analysis, companies cannot measure market penetration or understand which segments are being reached effectively.
The 95-5 Rule
95% of your market is not actively buying today but will in the future.
80% of B2B buyers finalize their shortlist without contacting vendors.
Without visibility in shortlists, your brand is out of the game.
TAMtracker helps you:
Select your ICP from 3.8 million companies or import custom CSV files
Connect LinkedIn, HubSpot, ActiveCampaign, Google Ads, Zoho CRM and MailerLite for unified signal tracking and analytics
Visualize TAM overlap and monitor audience penetration with real-time insights
Why TAMtracker Matters
In an era where visibility is everything, TAMtracker gives you a complete view of your entire addressable market — not just who's buying today.
Beyond Traditional Marketing
While other platforms focus on active buyers, TAMtracker helps you monitor and engage with 100% of your market, building relationships long before purchase decisions are made.
- Upload and centralize TAM data with CSV import and column mapping
- Connect LinkedIn, HubSpot, Google Ads, ActiveCampaign, Zoho CRM and MailerLite integrations for unified signal tracking
- Analyze TAM overlap and market penetration with visual charts
- Create targeted shortlists with performance analytics
- Track audience growth and engagement across demographics
Key Features
See how TAMtracker transforms your marketing approach
Complete Market Visibility
Select up to 5,000 ICP companies from our 3.8 million company database, or import your own list. Your entire addressable market — not just the 5% that is active today.
Unified Demand Signal Tracking
Connect LinkedIn, HubSpot, Google Ads, ActiveCampaign, Zoho CRM and MailerLite. TAMtracker tracks real company behavior across every channel to show how demand is developing across your market.
Demand Signal Interpretation
Interpret company behavior to understand how demand is moving in your market. See your Demand Health score, TAM overlap, and how market momentum is building — across sectors and over time.
AI Coach — Turn Market Data Into Action
Ask your AI Coach how demand is developing in your market — and what to do about it. Get weekly briefings, campaign recommendations and outreach emails based on real market movement. Included in all plans.
Integrations We Support
Connect your favorite tools and platforms to TAMtracker
How it works
TAMtracker helps you track and engage your Total Addressable Market through comprehensive analytics and signal monitoring.
Define your market
Choose up to 5,000 ICP companies from our 3.8 million company database, or import your own list. This is your Total Addressable Market — the full universe demand will develop across.
- Select companies from 3.8M database
- Define your Ideal Customer Profile
- Import your own CSV files with custom data
Connect your channels
Integrate with LinkedIn, HubSpot, Zoho, MailerLite, ActiveCampaign, and Google Ads. TAMtracker captures real company behavior across every channel automatically — no manual work needed.
- Connect LinkedIn Ads for social engagement data
- Sync HubSpot CRM and marketing activity
- Track Google Ads engagement across your TAM
- Connect ActiveCampaign, Zoho CRM and MailerLite
See how demand is developing in your market
TAMtracker interprets real company behavior to show how demand is developing — which sectors are moving, which companies are engaging more, and how your Demand Health score is changing over time.
- Detect market movement across your entire TAM
- Track TAM overlap and audience penetration
- Measure Demand Health: a single score showing how much buying momentum is building in your market based on combined signals
Ask your AI Coach what to do next
Your built-in AI Coach turns market movement data into direct action. Ask it how demand is developing in your market — and get concrete next steps based on what's actually happening.
- Get a weekly briefing on which companies are showing the most movement
- Receive campaign recommendations based on where demand is building
- Generate outreach tailored to real company behavior — not guesswork
Ready to unlock your TAM potential?
Get Started with TAMtrackerMeet your AI Coach — it already knows your market
Every TAMtracker account now includes a built-in AI Coach. Ask it how demand is developing in your market — and get concrete answers based on your actual TAM data, signals, and real company behavior.
This isn't generic AI advice. The AI Coach has full access to your TAM, your signals, your shortlist, and your pipeline. Every answer is built from real market movement data — so you always know what to do next.
- Weekly market briefings — which companies are showing movement, which sectors are developing fastest, and what to do about it
- Campaign recommendations — based on where demand is building in your market, not guesswork
- Custom exports on demand — ask for any filtered list in plain English and download it as a CSV in one click
The Solution - TAMtracker
Monitor your entire potential market, detect buying signals, and engage with the right companies at the perfect time.
The Numbers Speak for Themselves
95%
of your market is not actively buying today, but will in the future
80%
of B2B buyers finalize shortlists without contacting vendors
15%
average increase in qualified leads using signal-based marketing
3X
higher conversion rates from shortlisted companies vs. cold outreach
How We’re Different
TAMtracker stands apart from traditional platforms with a unique approach to audience management.
"What should we do with all this data?"
AI Coach — explains how demand is developing and recommends concrete next steps based on real market behavior
No AI layer
No AI layer
"Are we winning the market?"
TAM Overlap, Demand Health score, how market momentum is developing over time
Not designed for marketing views
Only website traffic
"Which accounts should we prioritize right now?"
Companies showing the most market movement — based on real behavior across all connected channels
Accounts exposed to LinkedIn Ads only
No shortlist signals
"Who visited our website?"
IP tracking integrated with company data providers
Not the core use case
Website visitor ID (core feature)
CEO/CMO Question | TAMtracker | | |
|---|---|---|---|
"What should we do with all this data?" | AI Coach — explains how demand is developing and recommends concrete next steps based on real market behavior | No AI layer | No AI layer |
"Are we winning the market?" | TAM Overlap, Demand Health score, how market momentum is developing over time | Not designed for marketing views | Only website traffic |
"Which accounts should we prioritize right now?" | Companies showing the most market movement — based on real behavior across all connected channels | Accounts exposed to LinkedIn Ads only | No shortlist signals |
"Who visited our website?" | IP tracking integrated with company data providers | Not the core use case | Website visitor ID (core feature) |
Unique angle | Marketing:understand how demand develops across your entire TAM — real company behavior + Demand Health scoring | Influenced pipeline:LinkedIn Ads attribution & channel impact proof | Website Visitor ID:IPs - company profiles |
Best suited for | CMOsDemand GenSales → market impact & boardroom KPIs | RevOpsDemand GenSales → LinkedIn impact & pipeline proof | LeadgenerationSales → inbound follow-up |
A plan for every growth stage
Starter
Data & Companies
Signals
Dashboards & Intelligence
Advanced Features
No credit card needed
Growth
Data & Companies
Signals
Dashboards & Intelligence
Advanced Features
No credit card needed
Complete
Data & Companies
Signals
Dashboards & Intelligence
Advanced Features
No credit card needed
* Export is included in all plans
Compare all features
See what's included in each plan
| Feature | Starter | GrowthMost Popular | Complete |
|---|---|---|---|
| Limits | |||
| TAM Data | 2,500 companies | 2,500 companies | 5,000 companies |
| Website visitor recognition | Add-on required | Unlimited | Unlimited |
| Included Features | |||
| TAM Data (2,500 companies) | |||
| Enriched profiles | |||
| Shortlist | |||
| Readiness | |||
| Industry Insights | |||
| Signals + Alerts | |||
| Export | |||
| CRM + LinkedIn Ads + ActiveCampaign integrations | |||
| Google Ads integration | |||
| Zoho CRM integration | |||
| MailerLite integration | |||
| Ability to upload own TAM list | |||
| TAM Overlap | |||
| Daily signal processing | |||
| Industry-level signals | |||
| Campaign → Market signal attribution | |||
| Website behaviour signals | |||
| Shortlist automation | |||
| CRM sync | |||
| Everything in STARTER, plus: | |||
| Unlimited IP recognition | — | ||
| No configuration needed | — | ||
| No add-ons required | — | ||
| No choices to make | — | ||
| Everything from GROWTH, plus: | |||
| Larger TAM (5,000 companies) | — | — | |
| Extended industry insights | — | — | |
| Higher signal volume | — | — | |
| Pricing Options | |||
| Base Plan | €195/month | €295/month | €495/month |
| With Leadinfo (Free) | €195/month | Included | Included |
| With TAMtracker IP | €270/month | Included | Included |
* IP tracking add-on is €75/month for Starter plan. Free if you connect your own Leadinfo account.
Frequently Asked Questions
Get answers about TAMtracker's core features, integrations, analytics, and how to maximize your TAM tracking strategy.