Platform

Your signal source of truth. On autopilot.

Every signal from every channel in one place. TAMtracker reads what your market is doing and runs the next step for you.

Signals in

inLinkedIn Ads
GGoogle Ads
IPWebsite visits
HPZYour CRM6 supported
MMailerLite · email
+15More integrations
📊TAMtrackerExample
Your TAM
4,567companies
Temperature of the 1,560 companies you reach
ColdCoolWarmingWarmHot
Reached by marketing1,560 34%
Warming or hotter212
Hot this week18
✦ Buying Units ready4
Autopilot on

Actions out

inLinkedIn audiencesynced
GGoogle Ads audiencesynced
HPZCRM shortlistpushed
✉Sales outreachvia CRM or webhook
{}Webhook · exportscheduled
✦Claude via MCPconnected

Every feature at a glance

Grouped by the job it does for you.

Know your market

Who could buy from you
Your TAM
4,567€167M

TAM CalculatorFree

Pick your ICP, see how many companies fit and what they're worth.

✓✓✓✓~4/5

ICP Match

Every shortlisted company scored on five fit criteria, with the reason why.

TAM & Audience

See which signals come from your TAM, and which from outside it.

Upload your own lists

Target accounts, customers, event lists. Matched and tracked from day one.

Spot movement

Who is warming up
57/100

Demand Health Score

One score for your whole market, mapped to five stages from Cold to Hot.

ColdCoolWarmingWarmHot

Company temperature

Every company gets a level, and you see who moved up or down this week.

Live Pulse

Signals from all channels as they come in, filtered by source and TAM.

Pricing · Use caseJun 24
Newsletter clickJun 20
Form submittedJun 18

Company timeline

Every signal per company, from every channel, in one feed.

PricingUse caseTrainingCalculator

Web intent pages

Group your key pages into clusters. Patterns across clusters show real intent.

Use case
Pricing
Playbook

Content Impact

Which pages pull which companies. Click a bar to see the list.

Benchmarks

Compare industries, sizes, countries and lists against the median.

“Is HR Tech warming?”

Ask the MarketFree

Benchmark your market against a million+ anonymised B2B signals.

Act on it

What happens next
Temperature ≥ Warming
AND
Pricing + Use case

Smart SegmentsNEW

Stack unlimited conditions. Describe it in plain language, or build it.

WhenThen

AutomationsNEW

When a company enters a segment or heats up, the next step runs by itself.

Export & SyncNEW

Any view as CSV, once or on a schedule. Your filters become the columns.

★ ShortlistYour CRM

Shortlist & Push to CRM

Shortlist a company and it lands in your CRM. One click.

JVTMFSRB

Buying Unit✦ Claude

The people to approach, in what order, with an approach per person.

Why now · pricing 4× in 3 weeks
Approach · start with Femke
Message · replace AFAS setup

Sales Briefing✦ Claude

A tailored briefing per person: why now, how to approach, what to say.

inG✉H

Autopilot campaigns

Keep LinkedIn, Google Ads, email sequences and sales outreach in sync with your market.

Google Sheets live sync

A spreadsheet that refreshes itself on your schedule. Ideal for client reporting.

Customers⊘Ads

Suppression list

Exclude existing customers from ad targeting, automatically.

PartnerCustomerEvent

Labels

Tag companies by hand or in bulk, for anything a rule can't capture.

Prove and plan

What marketing moved
TAM reached38%

TAM coverage

How much of your TAM your marketing reaches, and whether it grows.

CEOCMODemandSales

Role dashboards

One dataset, four views: CEO, CMO, Demand Marketer and Sales.

✦ 3 moves, ranked by impact

AI Coach✦ Claude

Your role-based strategist. Knows your data, gives ranked next steps.

✦⇄T

MCP serverNEW

Use your TAMtracker data inside Claude and other AI assistants.

✦ Powered by Claude

Who do you approach? And in what order?

When a company warms up, TAMtracker builds the Buying Unit and writes a sales briefing per person. First one within 24 hours.

Merkx & Partners B.V.Crossed the threshold · Monday 08:47
WarmExample
JVPrimary
Janneke VisserHead of Demand Generation
95%

→ Show how TAMtracker fills pipeline earlier.

TMPrimary
Thomas MerkxCMO · Utrecht
88%

→ Connect to board reporting and ROI.

FSStrategic
Floor SmitsB2B Marketing Manager
78%

→ Engage after Janneke shows interest.

RBStrategic
Ruud BakkerCFO · Utrecht
62%

→ Speak his language: ROI, cost per pipeline.

✦
Next step · Claude AISales briefing · Janneke Visser
Why now

Pricing page 3× this week, two colleagues on the demo page.

Approach

Start with Janneke. Thomas in parallel, Floor after first interest.

Message

“See demand in your market before it shows up in pipeline.”

Smart Segments + Automations

Put your campaigns on autopilot.

Set it once. From LinkedIn and Google Ads to email sequences and sales outreach, every channel follows your market.

Signal

Pricing page 2×
Use case visited
Newsletter click

Smart Segment

In TAM
Temperature ≥ Warming
Pricing + Use case

Trigger

Enters segment
Reaches Hot
Every Monday 08:00

Runs automatically

inLinkedIn audience
GGoogle Ads audience
@Email sequences
Via HubSpot or ActiveCampaign
✉Sales outreach
Via your CRM or webhook: Zapier, Make, Clay
⇄CRM list · webhook
HubSpot, Pipedrive, Zoho…
⊞Google Sheets
Live sync for client reporting
⊘Suppression list
Keep customers out of your ads

Companies enter and leave your campaigns as their temperature changes.

CEOCMODemandSalesExample
What should I prioritise this week?
3 moves, ranked by impact
  1. Retarget 27 pricing visitors, 48h window
  2. Coverage campaign on HR Tech, 423 untouched
  3. Rebalance: 72% of signals come from LinkedIn
Build a segment for the first one
Done: In TAM · Pricing 2× in 48h. 27 companies match. Save segment?
✦ Built on Claude

AI Coach

Your role-based strategist, trained on 15 years of demand gen practice.

  • Four modes: CEO, CMO, Demand, Sales
  • Answers from your own TAM data
  • Builds segments and automations for you
  • Writes ad copy, scripts and board updates
MCP server NEW

Your market data, inside your AI assistant

Connect TAMtracker to Claude or any MCP-compatible assistant. Your signals, segments and Buying Units become part of every conversation.

Included in every plan — 1 connection on Starter, up to 5 on Growth, unlimited on Complete.

  • Ask about accounts, segments and temperature in plain language
  • Combine with your email, calendar, CRM and docs
  • Turn a warming account into a briefing or email draft
  • Build reports without opening a dashboard

Already connected via MCP: Growf, Linqed and Social Database.

ClaudeExample
Which HR Tech accounts warmed up this week? Draft an intro for the top one.
TAMtracker · get_segment_movers
TAMtracker · get_buying_unit
Three HR Tech accounts moved up: Meridon BV (Warm → Hot), Lumina and Acme BV (Cool → Warming). Here's a draft for Femke Adriaans at Meridon…
Monday

"Summarise what moved in my TAM last week and what I should do first."

Before a call

"Give me the Buying Unit and signal history for Integrio."

Board prep

"Write a one-slide update on our Demand Health this quarter."

Campaigns

"Which segment should get our LinkedIn budget this month, and why?"

Connects to your whole stack

Connected in 10 minutes. No code.

CRM

HHubSpot
PPipedrive
ZZoho CRM
MMicrosoft CRM
GGripp
EExact

Advertising

inLinkedIn Ads
GGoogle Ads

Email & automation

MMailerLite
AActiveCampaign

Website & engagement

IPWebsite IP tracking
IIntercom
WWebinarGeek
G2G2

Data & enrichment

CClay
BBedrijfsdata.nl
PProspect Pro

Via MCP

✦Claude
GGrowf
LLinqed
SSocial Database

Out

{}WebhookZapier, Make, Clay
⊞Google Sheetslive sync
⤓CSV export

Frequently Asked Questions

Everything you need to know about TAMtracker and how it compares

Hosted on AWS in EuropeAmazon Web Services infrastructure
Thousands of signals a dayProcessed across every connected channel
Powered by ClaudeAI by Anthropic, built into every plan
Built for GDPRDPA available

Get your first Buying Unit within 24 hours.

30 days free. No credit card. Setup in 10 minutes.