For Demand Marketers & CMOs who owe their board an honest answer

Is your market warming up to you?

"Is my market warming up?""What do I tell my board about marketing?""Am I steering on leads, or on the market?"

TAMtracker answers all three with one Demand Health Score across your entire TAM.

225+ Demand Gen marketers trainedFirst briefing within 24h
Market Readiness — Your TAM
95-5 RULE
Your Audience100%
Your TAM68%
Signaling19%
In-market5.8%
0.6%
2,400companies
1,632addressable
456signaling
139in-market
14shortlist
Demand Health
38/100
COOL
↓ −4 pts · 4w
ColdCoolWarmingWarmHot
🎯 Diagnosis: 62% of your TAM isn't being reached. Only 19% is signaling intent. Reach is your constraint, not lead quality.
Used by Demand Gen teams who stopped defending lead counts every quarter
companies tracked
community members
trained marketers
partner agencies
B2B marketing teams that stopped guessing
CMOs and Demand Marketers who steer on Market Readiness — not on leads
TRN
advitronics
zens
Provolve IT
HER⦿ES
eAccounting
BRL
Warempel
BIG FAT
xelvin
acora
Portivio
Free · Built for CMOs & Demand Gen leads

Is your market warming faster or slower than the rest of B2B?

Stop comparing yourself to last quarter. Benchmark your Demand Health against a million+ live signals from every channel your peers use — LinkedIn Ads, Google Ads, HubSpot, Zoho, Pipedrive, ActiveCampaign, MailerLite, IP tracking. Ask one question, get a board-ready answer.

Signals collected
Live across every B2B channel in the TAMtracker network
Live

New signals added continuously. Data updates in real time as companies interact with the market.

Where B2B demand shows up — signals by channel, across the network
Ads —· —
Web —· —
Email —· —
CRM —· —
Examples: "Is HR Tech warming?" · "Where do my peers source most demand?" · "Which channel cools fastest?"
Ask your first question →
🔒 All data is aggregated and anonymised across TAMtracker users. No company names or individual signals are ever shared.
Product preview

From "I hope marketing is working" to "here's the number."

Watch how a Demand Gen marketer goes from 40 dashboards and no answer to one live Demand Health Score — ready for the next board meeting, the next sales standup, and this week's campaign plan.

Your Demand Gen stack, unified

You already have the data. You're just missing the score.

Your LinkedIn Ads, Google Ads, HubSpot, Pipedrive, MailerLite — they each show a slice. TAMtracker connects them in 10 minutes and turns the mess into one live Demand Health Score your CMO can defend and your Demand team can act on.

M
MailerLite
IP
Website IP
C
Clay
i
Intercom
H
HubSpot
Z
Zoho
A
ActiveCampaign
E
Exact
G
Gripp
P
Pipedrive
in
LinkedIn Ads
G
Google Ads
"

CMOs tend to point at Warming.
Demand Marketers know it's usually Invisible.

TAMtracker settles the argument with live data — so marketing stops defending and starts steering.

The five stages of Demand Health

One score. Five stages your board understands.

Every Demand Health Score maps to a single temperature stage — one word a CMO can defend, a Demand Marketer can steer by, and a CEO can act on. No more arguing which dashboard is right.

Cold
0–20
Your market doesn't know you exist. Leads are coincidence or the result of outbound pressure.
Cool
21–40
You're a logo without meaning. They've seen you once — but don't associate you with a problem.
Warming
41–60
You're on the list. When the topic comes up, they think of you. The tipping point where marketing compounds.
Warm
61–80
You're top-of-mind. Inbound grows faster than outbound. Trust exists before the conversation.
Hot
81–100
You are the standard. The category itself. The market sells itself.
Cool is the most common first diagnosis. Most Demand Gen teams believe they're Warming — until their first scan shows Cool. That's the moment budget conversations finally get honest.
What changes when you turn TAMtracker on

Monday morning, two weeks from now.

Same CMO. Same Demand Marketer. Same board. Different answer.

CMOMonday board meeting
Before
Opens 14 tabs. Builds the same pipeline slide. Answers "we're seeing some softness, but leads will rebound" for the third quarter in a row. Board nods politely.
→
After TAMtracker
One slide. "Our Demand Health went from 38 to 47 — Cool to Warming." Shows which three segments drove it. Shows HR Tech is now reachable. Board asks how fast you can scale it.
✓
Result: You stopped defending the budget. You started shaping the agenda.
Demand MarketerMonday standup
Before
Opens HubSpot, LinkedIn, GA4, the spreadsheet Marco made in 2023. Picks campaigns based on "last week we tried X". No idea if last week's €12k moved the needle or evaporated.
→
After TAMtracker
Opens AI Coach. "Retarget 27 pricing visitors. Launch coverage on HR Tech (423 untouched). Cut LinkedIn budget — channel concentration too high." Walks into standup with three ranked moves.
✓
Result: You stopped guessing which campaign to run. You started running the ones that compound.
The shift: from defending last quarter to steering the next one. That's what turning TAMtracker on actually changes.
🤖 AI Coach NEW

Same data. Two briefings.

CMOA board story — the number, the trend, the narrative.
Demand MarketerThis week's plan — accounts to retarget, segments to activate, channels to rebalance.

Trained on 15 years of Aldo Wink's demand gen playbook.

🧠
AI Coach
Trained on your Demand Health data
🎯 Demand Gen mode
ContextLive data connected4,507 TAM567 shortlisted38/100 Demand Health
AW
Is my market warming up or cooling off?
🧠
Short answer — cooling
Your signals are down −30% over the last 30 days, but shortlist is up +46%. That's a classic "precision up, reach down" pattern.
38/100
COOL — trending down−4 pts in 4 weeks. Tipping point (Warming) at 41+.
AW
What should I prioritise this week?
🧠
3 moves, ranked by impact
Given where you are (Cool, reach-constrained), this is what I'd do:
  • 1Retarget 27 pricing visitors this week. 48h intent window. Highest-ROI move you can make today.
  • 2Launch coverage campaign on HR Tech (423 untouched companies). Your biggest uncovered segment.
  • 3Rebalance channel mix. 72% of signals come from LinkedIn. One-channel dependency.
💡 Suggested next questions
Which accounts should sales call today?How does this compare to last quarter?Draft a board update framing this
Ask your AI Coach anything…
See all four role modes →
Four dashboards that end the weekly argument

One score. Four dashboards.

CMOWalks into the board with one defensible number.
Demand MarketerWalks out of Monday standup with three things to ship.
CEOSees whether to fund marketing — or scale sales capacity.
Sales repOpens Monday with three accounts ranked by warming velocity.

Same data. Four lenses. No more "which dashboard is right?"

🏢
CEO board view
Week 16 · 2026
Q2 capital decisions
Pipeline coverage
2.1×
↓ below 3× target
Demand Health
38/100
↓ −4 pts · 4w
ARR at risk
€340k
34 unused accounts/mo
AE capacity
87%
ceiling approaching
Q2 capital decision · two scenarios modelled
RECOMMENDED
👤Scenario A · Hire 1 AE
Investment€180k / yr
ARR recovered€340k / qtr
Payback< 90 days
RiskLow · demand proven
📈Scenario B · Raise demand output 30%
Investment€120k / yr
ARR impactCaps at capacity
Payback6–9 months
RiskHigh · may waste signal
🧠 AI Coach briefing
A 60-day capital decision. 34 high-intent accounts expire unused every month at current AE capacity. Adding 1 AE recovers €340k ARR in a quarter. Alternatively: raise demand output by 30% to fit current capacity. Status quo forfeits both.
Board-ready framingExport to PDF
📣
CMO coverage view
Week 16 · 2026
TAM coverage · By segment
TAM reached
38%
↑ +5% · 30d
Unreached TAM
1,488
62% of total
Top uncovered segment
HR Tech
423 accounts
Channel concentration
72%
LinkedIn dependency
Coverage by segment
Fintech
68%
SaaS
54%
eCommerce
41%
HR Tech
9%
🧠 AI Coach briefing
62% of your TAM is unreached. HR Tech alone is 423 untouched high-fit accounts. Diversify channel mix (LinkedIn → 72% is a single-point risk) and launch a coverage campaign on HR Tech this sprint.
Boardroom coverage viewPlan Q2 coverage
🎯
Demand Marketer activation
This week · Wk 16
48h intent window
Signals · last 7d
2,686
↓ −12% · wk
In-market accounts
139
↑ +8% · 7d
Pricing-page visitors
27
high intent
Retarget budget
€2.4k
available this week
Signals from all your channels · last 30 days
Ads 38%
Email 32%
Web 21%
CRM 10%
LinkedIn & Google Ads · 1,021 signalsMailerLite & ActiveCampaign · 859Website & IP tracking · 564HubSpot, Zoho & Pipedrive · 269
🧠 AI Coach · This week's plan
1. Retarget 27 pricing-page visitors now. 48h window before intent decays.
2. Launch HR Tech awareness burst. 423 untouched accounts, your biggest TAM gap.
3. Shift budget from blog to product pages. Product pages convert 3× higher on ready-to-buy intent.
Weekly activation planPush to HubSpot
💼
Today's call list
5 priority accounts · updated 14 min ago
Ranked by intent score
  • 1
    Magnet.me85 · HOT
    🔥 /pricing visited 2× in 48h · last today 1:50 PM · LinkedIn ad engaged Mon
    Call →
  • 2
    Integrio78 · WARM
    📊 4 min on /demo Friday · HubSpot: 3 form starts this month
    Call →
  • 3
    Coosto76 · WARM
    📬 Opened "Q2 Demand Trends" · clicked CTA · IP hit /product/signals
    Call →
  • 4
    Upfront Analytics71 · WARM
    💼 LinkedIn Ads: viewed 3× · MailerLite open rate 60% · 2 reps engaged
    Call →
  • 5
    Brightwave BV66 · WARMING
    👀 Pipedrive: re-engaged after 4w silence · /case-studies visited Tue
    Call →
🧠 AI Coach · Call brief
Start with Magnet.me — hottest signal, likely evaluating pricing today. Mention their pricing-page visits naturally. Integrio started a form last week — ask about timing.
Priority 5 accountsSync to CRM
👥
Your leadership on TAMtracker
3 active · Aligned on one source of truth
+ Invite teammate
AW
Aldo Wink
CEO · You
EV
Emma de Vries
CMO
SP
Sarah Peters
Head of Sales
LB
Lisa Bakker
Demand Lead · Pending
The Buying Unit

Who do you approach?
And in what order?

Once a company warms up, TAMtracker automatically builds the relevant contacts — with ICP score, analysis and a concrete approach per person.

Powered by Claude
FA
Primary
Femke Adriaans
Head of HR Technology · Amsterdam
95%
Direct decision-maker. Previously evaluated AFAS and Visma. Active on LinkedIn about people analytics.
→ Position as the modern replacement for their AFAS setup.
TG
Primary
Thomas de Groot
CHRO · Utrecht
88%
CHRO focused on retention. Recently published an article on the cost of unwanted turnover.
→ Link turnover data to financial impact.
NS
Strategic
Noor van Schie
CEO · Rotterdam
78%
Budget holder above €50K. People & culture high on the agenda after two acquisitions.
→ Engage after Femke shows interest.
MV
Strategic
Martijn Vos
CFO · Amsterdam
62%
Budget sign-off for HR investments. Engage once Noor gives the green light.
→ Speak his language: ROI, cost per FTE, TCO.
Escalation path
FA
FemkeStart here
→
TG
ThomasParallel
→
NS
NoorAfter interest
→
MV
MartijnBudget sign-off
ICP Match

Does this company fit? Yes. Almost perfect.

TAMtracker automatically scores every shortlisted company against your ICP definition — on five criteria, with a final score and context. So you focus on the deals that matter.

Demand Health
Warming
↑ from Cool · 10 days ago
Signals · 30 days
12
↑ +180% vs last month
Recent signals
↗
/pricing visited · 4× in 3 weeksRolling intent score: 142 pts.
HIGH
↗
LinkedIn Ads · 2 klikken"HR-analytics without spreadsheets" · 8 days
HIGH
✉
Newsletter opened + clickFirst interaction after 5 months of silence
MED
⚙
/integrations/afas visitedTechnical evaluation — assessing integration fit
MED
Acme BV
SaaS · 180 FTE
87%
Decision-maker signalled
Right company size
4 signals · 7 days
Delta Groep NV
Industrie · 520 FTE
54%
Right region
No HR-tech decision-maker
2 / 5 criteria match
Lumina Partners
Consultancy · 38 FTE
28%
Too small for sweet spot
Budget unlikely
1 / 5 criteria match
Under 10 minutes to your first scan

From blank screen to a Demand Health Score your CMO can defend on Monday.

01
🔌

Connect your data

LinkedIn, HubSpot, Google Ads, your website — TAMtracker pulls signals from every source you already use.

10 min setup · No code
02
📊

See your Demand Health

One score, live, across your TAM. See instantly which of the five stages you're in — and whether you're trending up or down.

Updated daily · Benchmarked
03
🤖

Get AI Coach briefings

Your role-based AI Coach reframes the score per role. Different advice for CEO, CMO, Demand, and Sales — from the same data.

Included · Powered by Claude
04
⚡

Activate the right accounts

Priority accounts with intent context, ready to contact. Sales picks up the phone knowing it'll land.

Direct CRM sync
Pricing

One price. Your CMO, your Demand team, your entire sales floor.

No per-seat games. The Demand Marketer who runs the playbook and the CMO who presents it to the board pay exactly the same: nothing extra. Unlimited seats on every plan.

🧩
Starter
Start understanding how demand is developing in your market — with real company behavior tracking and 30 AI Coach questions a month.
€195/mo
Data & Companies
  • Track up to 2,500 companies
  • 2,500 TAM Company Profile Credits
  • Upload your own data
  • Website visitor tracking (add-on €75/mo, free with Leadinfo)
Dashboards & Intelligence
  • Basic dashboards
Advanced Features
  • 🧠 AI Coach — 30 questions/month
  • Basic exports
Start 14-day free trial
No credit card needed
🔥 Most popular
🔥
Growth
Full demand signal tracking, Industry Insights, and 150 AI Coach questions to turn market movement data into weekly action.
€295/mo
Everything in Starter, plus:
Data & Companies
  • Track up to 2,500 companies
  • Unlimited website visitor tracking
Dashboards & Intelligence
  • Smart Segments
  • Industry Insights Dashboard
  • Market Momentum Indicators
  • Basic Readiness
  • Signal trend analysis + intensity
Advanced Features
  • 🧠 AI Coach — 150 questions/month
  • Export including segments & signal history
Start 14-day free trial
No credit card needed
👑
Complete
Your complete market intelligence suite — track 5,000 companies, see how demand develops across your entire TAM, unlimited AI Coach.
€495/mo
Everything in Growth, plus:
Data & Companies
  • Track up to 5,000 companies
  • 5,000 TAM Company Profile Credits
  • Priority Data Refresh (up to 6× per day)
Dashboards & Intelligence
  • Smart Segments Pro (weights + advanced filters)
  • Advanced Market Movement Dashboard
  • Industry Benchmarks
  • Readiness Deep Dive (industry + segment)
Advanced Features
  • 🧠 AI Coach — unlimited questions
  • Alerts Pro — surge, inactivity, negative-signal, readiness-threshold
  • Export Everything (dashboards, readiness, events)
Start 14-day free trial
No credit card needed
Aldo Wink, Founder of TAMtracker
Aldo WinkFounder · TAMtracker
Why TAMtracker exists

I spent 15 years trying to answer one question. "Is marketing actually working?"

I sold CRM systems at Oracle and SAP. Built a marketing automation agency, sold it. Wrote a column for Marketingfacts for 11 years. Trained 225+ Demand Gen professionals. Built a community of 550+.

Every CMO I've ever trained had the same problem: they couldn't give their CEO an honest answer. Every Demand Marketer had the mirror version: they couldn't steer because nobody was measuring what actually compounds.

So I stopped building funnels and started building a thermometer. TAMtracker doesn't measure who filled in a form. It measures whether your market is warming up to you — before anyone clicks anything.

15+years in B2B demand gen
11years columnist at Marketingfacts
225+marketers trained
550+community members
Built for CMOs & Demand Gen marketers

Walk into Monday with a number. Walk out with a plan.

For the CMO who needs a board-defensible answer and the Demand Marketer who needs this week's activation plan. One subscription. Unlimited seats. AI Coach for everyone. First briefing within 24h.

From€195/ month
👥Unlimited seatsEvery role. No per-user fees.
No credit card requiredSetup in under 10 minutesCancel anytimeFirst briefing within 24h

How TAMtracker works

Frequently asked questions

Everything you need to know before you connect your first channel.