We know: marketing data can be sensitive. That's why TAMtracker was designed from day one to be GDPR-compliant, transparent, and secure. Every customer also signs our Data & Privacy Agreement, so there are no surprises about how signals are collected and processed.
Built for EU regulations
EU-based infrastructure
Clear data agreements
Every aspect of TAMtracker is built with privacy, compliance, and transparency at its core.
You remain in full control of your data while we help you understand your market.
You remain the owner of your TAM lists and all associated company profiles.
We only process the data needed to identify, enrich, and score signals from your market.
No personal data is tracked without consent.
Built from the ground up to comply with European data protection regulations.
All tracking is account-level (company, not individual).
IP addresses are pseudonymized and matched to company profiles in compliance with GDPR.
Users can opt out of tracking at any time.
All processing is handled within the EU.
Complete transparency about where signals come from and how they're processed.
Your website, CRM, campaigns
Ads platforms, Leadinfo
LinkedIn, G2
Every source is documented in the Data & Privacy Agreement, signed before onboarding.
Enterprise-grade security measures protect your data at every level.
Data is stored in secure EU-based servers.
Access is restricted by role and protected with authentication protocols.
We never sell or reshare your data with third parties.
Every customer receives a comprehensive agreement before using TAMtracker.
Clear explanation of why data is processed
Detailed scope of signals tracked
Data ownership & usage rights
Comprehensive security measures documentation
GDPR compliance & responsibilities
Complete transparency about how TAMtracker accesses, uses, stores, and protects Google user data through Google Sign-In and Google Ads API.
Google Sign-In: We access your email address, display name, and profile picture for authentication. Google Ads API: When you connect your Google Ads account, we access only your campaign list (campaign names, IDs, and status) to allow you to select which campaigns to track. We do not access campaign performance metrics, billing information, Gmail, Google Drive, or any other Google services.
Google Sign-In data is used for account creation, login, and displaying your profile in the application. Google Ads campaign list is used solely to let you select which campaigns to track within TAMtracker. Once selected, we match website visitors to your campaigns using URL parameters (such as GCLID) from your own website traffic data. We do not use your Google data for our own advertising, profiling, or any purpose other than providing our service to you.
We do not sell, rent, or share your Google user data with any third parties. Your Google Sign-In and Google Ads data is never shared for marketing purposes. The only exceptions are: (1) essential infrastructure providers (AWS for hosting) who are contractually bound to protect your data, and (2) when required by law. Your campaign data is visible only to authorized users within your organization.
All Google data is stored securely in EU-based servers (AWS Frankfurt region). We employ encryption at rest and in transit, role-based access controls, and regular security audits. OAuth tokens for both Google Sign-In and Google Ads API are encrypted and stored securely. Campaign selection data is stored in our database with organization-level access controls.
Your Google data is retained only while your account is active and the integration is connected. You can disconnect your Google Ads integration at any time from your dashboard settings. You may request complete deletion of your account and all associated Google data by contacting support@tamtracker.io. Upon deletion, all data including Google profile information, OAuth tokens, and campaign selections will be permanently removed within 30 days.
It's the foundation. That's why TAMtracker makes privacy and compliance part of the product itself.
Built into every feature
Designed for EU regulations
Clear agreements & documentation