For B2B marketers who need proof their market is ready
TAMtracker is the Market Readiness Platform — showing how much of your market is heating up, engaging, and moving in-market - All your data in one place
Your Audience
95-5 RuleYour Audience
100%
Your TAM
~30%
Shortlist
5%
Why TAM Tracking Fails
Most companies struggle with fragmented TAM data and disconnected systems, making it impossible to track market penetration effectively.
5% Focus Problem
Marketers focus only on the 5% ready-to-buy audience, missing the 95% of future potential customers.
Disconnected Data Sources
LinkedIn, HubSpot, and website data exist in silos, preventing comprehensive audience insights and signal detection across platforms.
No TAM-Audience Visibility
Without clear TAM overlap analysis, companies cannot measure market penetration or understand which segments are being reached effectively.
The 95-5 Rule
95% of your market is not actively buying today but will in the future.
80% of B2B buyers finalize their shortlist without contacting vendors.
Without visibility in shortlists, your brand is out of the game.
TAMtracker helps you:
Centralize TAM data with CSV uploads and intelligent column mapping
Connect LinkedIn and HubSpot for unified signal tracking and analytics
Visualize TAM overlap and monitor audience penetration with real-time insights
Why TAMtracker Matters
In an era where visibility is everything, TAMtracker gives you a complete view of your entire addressable market — not just who's buying today.
Beyond Traditional Marketing
While other platforms focus on active buyers, TAMtracker helps you monitor and engage with 100% of your market, building relationships long before purchase decisions are made.
- Upload and centralize TAM data with CSV import and column mapping
- Connect LinkedIn and HubSpot for unified signal tracking
- Analyze TAM overlap and market penetration with visual charts
- Create targeted shortlists with performance analytics
- Track audience growth and engagement across demographics
Key Features
See how TAMtracker transforms your marketing approach
Centralized TAM Data Management
Upload CSV files with intelligent column mapping to centralize your TAM data. Discover new companies and build a comprehensive database of your total addressable market.
Multi-Platform Signal Tracking
Connect LinkedIn and HubSpot integrations to track signals across platforms. Monitor high-priority signals with real-time alerts and comprehensive analytics.
TAM Overlap Analysis
Visualize the overlap between your TAM and actual audience with interactive charts. Track market penetration and coverage percentage over time.
Comprehensive Analytics Dashboard
Get detailed insights with audience growth trends, engagement metrics, demographic breakdowns, and platform-wise performance analytics.
How it works
TAMtracker helps you track and engage your Total Addressable Market through comprehensive analytics and signal monitoring.
Upload and Define your TAM
Upload your Total Addressable Market data via CSV or discover new companies to build your TAM database.
- Import CSV files with company data
- Map columns to company attributes
- Discover new TAM companies
Connect Data Sources
Integrate with LinkedIn and HubSpot to automatically track audience engagement and signals.
- Connect LinkedIn for social insights
- Sync HubSpot CRM and marketing data
- Track website visitor signals
Monitor Signals and Analytics
Track high-priority signals, engagement metrics, and TAM overlap with real-time analytics.
- Monitor high-priority signals
- Track audience growth and engagement
- Analyze TAM overlap and penetration
Build and Manage Shortlists
Create targeted shortlists from your audience and track conversion rates with comprehensive analytics.
- Build shortlists from audience data
- Track shortlist performance metrics
- Monitor conversion rates and demographics
Ready to unlock your TAM potential?
Get Started with TAMtrackerThe Solution - TAMtracker
Monitor your entire potential market, detect buying signals, and engage with the right companies at the perfect time.
The Numbers Speak for Themselves
95%
of your market is not actively buying today, but will in the future
80%
of B2B buyers finalize shortlists without contacting vendors
15%
average increase in qualified leads using signal-based marketing
3X
higher conversion rates from shortlisted companies vs. cold outreach
How We’re Different
TAMtracker stands apart from traditional platforms with a unique approach to audience management.
"Are we winning the market?"
TAM Overlap, shortlist growth, demand progress
Focused on pipeline scoring
only website traffic
"Which accounts should we prioritize right now?"
Signal-based marketing, account scoring, shortlist signals
Intent data, AI prioritization, ABM orchestration
No account scoring
"Who visited our website?"
IP tracking integrated with company data providers
Not the core use case
Website visitor ID (core feature)
CEO/CMO Question | TAMtracker | | |
|---|---|---|---|
"Are we winning the market?" | TAM Overlap, shortlist growth, demand progress | Focused on pipeline scoring | only website traffic |
"Which accounts should we prioritize right now?" | Signal-based marketing, account scoring, shortlist signals | Intent data, AI prioritization, ABM orchestration | No account scoring |
"Who visited our website?" | IP tracking integrated with company data providers | Not the core use case | Website visitor ID (core feature) |
Unique angle | Marketing:market share, shortlist visibility, signals + IP tracking + scoringMarket Readiness + Signal-Based | Predictive ABM:Intent data + AI scoring | Website Visitor ID:IPs - company profiles |
Best suited for | CEOsCMOsAgenciesDemand Gen → market impact & boardroom KPIs | RevOpsDemand GenSales → pipeline acceleration | Sales & marketing → inbound follow-up |
TAMtracker Plans
Choose what fits your growth stage
Basic
Getting started
Best suited for...
You know your target list and want visibility
Plus
Growing teams
Best suited for...
Enrich your data and recognize behavioral signals
Complete
Advanced teams
Best suited for...
Who want full control and centralized market intelligence
Frequently Asked Questions
Get answers about TAMtracker's core features, integrations, analytics, and how to maximize your TAM tracking strategy.